Mighty Kashoo
- vixgalloway
- Jan 26
- 1 min read
Project: Brand creation
Sector: Consumer goods
Date: March 2023
Get
Climate conscious millennials
Who
Want to make ‘good’ purchasing decisions
To
Switch to Mighty Kashoo’s 100% pure cashew butter
By
Creating a change-making cashew brand
Creating Mighty Kashoo
Mighty Kashoo’s holding brand is Julius Berger, a German-Nigerian construction company who diversified into agriculture.
Nigeria is a major producer of cashew and Julius Berger set up their own cashew processing factory in Epe, powered by fairness and goodness; new local jobs, fair pay, sustainable farming methods and recyclable packaging .
I named Mighty Kashoo and created it’s tone of voice.
Many won’t know that the global cashew industry is defined by dangerous practices. Cashew shells are toxic and factory workers must wear PPE to protect their skin. Often, this isn’t provided. Or simply not worn because it slows processing down - many staff in cashew processing factories across the world won’t get paid unless they meet processing quotas. Mighty Kashoo’s mission is to change the industry..
I used rhyme to bring Mighty Kashoo’s story to life across the brand architecture. This is a snippet from the brand’s manifesto - an oath to ensuring that the brand stays true to its values of goodness and sustainability.
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